DR. KRATOS is a sugar-free soda brand launched in 2026, produced in Spain under licence to KRATOS & Co. of Lisbon. The range comprises three permanent products in 330 ml cans: Original, Passion Mojito and Ginger. Each contains 9.9 g of chicory root fibre and no sugar. The brand is distributed across Europe and the Middle East, with Africa and Latin America to follow, and is sold through retail and distribution partners rather than online.
The company
DR. KRATOS is a beverage brand of the KRATOS family, licensed through KRATOS & Co. in Lisbon and operated by American Household SRL in Bucharest. Production is in Spain.
That matters more than it sounds. Most new soda brands are a recipe, a designer and a hope. We came into this with cans already running, distribution already moving and documentation already filed because we were already doing it under another name.
What we make
The wider KRATOS range covers functional beverages, energy and alcohol-free malt eleven products across three lines, sold across Europe, the Middle East and beyond.
DR. KRATOS is the one that does not sell on function. It exists because there was one thing the portfolio did not have: a soda you drink for the taste and cannot quite describe afterwards.
How we work
Slowly, and in one direction. One engraver draws every can. One rule governs every flavour. One product in the range refuses to explain itself, and the other two are named plainly so that the silence still means something.
We open markets one at a time rather than everywhere at once, because a listing that sells through is worth more than a listing that looks impressive on a map.
What we will not do
Make health claims. Put a benefit on the front of a can. Describe the flavour of Original. Chase a trend into a category we have no business being in.
Everything else is on the table.
