Nobody agreed.
One can. A quiet kitchen. A taste that opened with every sip.
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What chicory root fibre actually is
What chicory root fibre is, where it comes from, and why every DR. KRATOS can contains 9.9 g.
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The taste has no name
The first sip feels familiar. Then the answer disappears. Original was created to be experienced before it could be explained.
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Fibre, quietly
There is 9.9 g of chicory root inulin in every can. It is on the side panel, in small type, and that is exactly where we want it. Why the fibre is not the pitch.
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The engraving, and why we do it the slow way
Every botanical on a DR. KRATOS can is engraved in the same line work, at the same weight, by the same hand. It is the slowest way to build a range, and the only one that holds.
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Why we will not tell you what is in Original
Every ingredient is on the can, as the law requires. What we will not do is turn that list into a tasting note. Here is why Original stays unnamed.
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